Graphic Design - Television/Video
Static Graphics - Graphics that do not move on the screen
Graphics are everywhere on the television and computer screens today. They have become an important "production element" to enhance a television or video production.
Well designed graphics present information in a visually interesting way without stealing the show! The graphic "look" is an important part of creating an identity or branding a TV show, TV station or TV network. Virtually all Youtube content creator have their own distinctive and identifiable graphic look.
Whether for television, the web or print, learning to create visually engaging graphics can lead to a personally satisfying and lucrative creative career.
Static Graphics - Graphics that do not move on the screen
Graphics are everywhere on the television and computer screens today. They have become an important "production element" to enhance a television or video production.
Well designed graphics present information in a visually interesting way without stealing the show! The graphic "look" is an important part of creating an identity or branding a TV show, TV station or TV network. Virtually all Youtube content creator have their own distinctive and identifiable graphic look.
Whether for television, the web or print, learning to create visually engaging graphics can lead to a personally satisfying and lucrative creative career.
Full Page Exemplars
A few examples of professionally produced "full page" graphics used by television networks.
A few examples of professionally produced "full page" graphics used by television networks.
Introduction to Graphic Design
Examples of 5 commonly used graphics for video production
On-set Graphic Designs
Graphic Identity Assignment
Duration: 2 Periods
Online, find and download an example of each type of commonly used graphic. Present the 6 exemplars you have chosen in a Google Slides document.
1. Full page
2. Lower Third
3. Slab - left or right
4. On-Set
5. Bug
6. Ticker
Duration: 2 Periods
Online, find and download an example of each type of commonly used graphic. Present the 6 exemplars you have chosen in a Google Slides document.
- Pay close attention to the alignment of the images on the page - be consistent with tops and edges of each image on the page. Label each graphic identifying each type of graphic. See above.
- Choose black text and be consistent with font style, scale and position/alignment
1. Full page
2. Lower Third
3. Slab - left or right
4. On-Set
5. Bug
6. Ticker
3 Tips to create professional looking graphics
Keep it Simple
(But not too simple!)
In other words, the tendency of beginner graphic designers is to include too many different design elements so that their graphic design to grab attention. Beginner designers will mix in too many colours and too many font choices with the hope it looks good. Resist this urge. Usually 2 or 3 colours and fonts are enough to create an eye catching but professional looking design.
Hierarchy
Create hierarchy of graphic elements. What will standout to the viewer first, second...
Not all graphic elements should have the same visual emphasis as others. For example, on a lower third graphic the written text identifying the speaker and their connection to the topic is probably the most important information. The text must standout to be easily legible. The colours and shapes/logos used add visual interest without being distracting.
Consistency
Be consistent with layout, colours and typography within a single video item
Creating and using graphics that have a common and consistent "look" is critical to successfully create what is referred to as a "graphic" package for a video item or entire show. Consistent graphics become an identifiable branding of the video item. Be consistent in sale, alignment, colours, logos used in a design. A lower third should have exactly the same look as all others in a video. The only information that should change is the written text which provides the viewer with information about the speaker.
Techniques for Creating Hierarchy within a graphic design
4 Design Principles
Use these techniques for best results when beginning graphic design.
You will likely be very successful creating a graphic which is visually pleasing graphics.
1. Scale - we tend to notice largest design elements first
2. Positioning/Alignment - We read left to right. Position graphic elements so they lead our eyes - left to right/top to bottom
3. Font style - select a font style that is easily read (often "Sans Serif").
Remember, a graphic is only on the screen for about 5 seconds. Selecting a font that is difficult to
4. Colour - Choosing colours is the most difficult aspect of designing graphics.
Use a maximum of 2 colours combined with white and/or black. Too many colours confuse the viewer and can make the graphic information difficult to read. Colours can be inspired by the theme of the item or the show. Example: This is close to (not exact) Castlebooke green which is why I use throughout my website
Colour Theory
Choosing a colour scheme is hard to do!
Deciding on which colours to choose for any design is quite difficult. However, as difficult as it is, choosing colours is an extremely important aspect of graphic design. It can take years of experience to "train" our eyes to see colour combinations that work well together. Combining multiple colours in a single design is called a colour scheme.
Science of colour
Using the "Colour Wheel"
One approach that is applied when starting out is using the colour wheel. This document shows how the colour wheel is used to help pick colour combinations that complement each other.
Another Approach is to use a colour picking tool to help decide which colours work well together. Adobe has an excellent tool for creating a colour scheme. The basic concept is to pick your main colour - known as the Base colour and then select a colour rule to determine colours that would compliment the base colour.
https://color.adobe.com/create
Choosing a colour scheme is hard to do!
Deciding on which colours to choose for any design is quite difficult. However, as difficult as it is, choosing colours is an extremely important aspect of graphic design. It can take years of experience to "train" our eyes to see colour combinations that work well together. Combining multiple colours in a single design is called a colour scheme.
Science of colour
Using the "Colour Wheel"
One approach that is applied when starting out is using the colour wheel. This document shows how the colour wheel is used to help pick colour combinations that complement each other.
Another Approach is to use a colour picking tool to help decide which colours work well together. Adobe has an excellent tool for creating a colour scheme. The basic concept is to pick your main colour - known as the Base colour and then select a colour rule to determine colours that would compliment the base colour.
https://color.adobe.com/create
Graphic Creation Exemplar
Re-create this lower third graphic. The image is of Gord Downie of the iconic Canadian music group "The Tragically Hip."
Gord Downie is more than the lead singer of Tragically Hip. He has been a faithful advocate of native Canadian issues. He is battling a terminal form of brain cancer but performed in the group's farewell tour in the summer of 2016.
Re-create this lower third graphic. The image is of Gord Downie of the iconic Canadian music group "The Tragically Hip."
Gord Downie is more than the lead singer of Tragically Hip. He has been a faithful advocate of native Canadian issues. He is battling a terminal form of brain cancer but performed in the group's farewell tour in the summer of 2016.
Helpful Photoshop Graphic Design Tutorials created by Mr. Elsie.
https://elsiecommtech.weebly.com/static-graphics---video-tutorials1.html
Lower portion of the page
Download the required graphic assets (files) from the links below
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Assignment 2: Inspirational TV Graphic
Part 1 - Photoshop Graphic
In Photoshop, students will create a static graphic for high definition television based on the lessons, tools and techniques taught in class. Students will create a lower thirds television graphic based on an iconic inspirational figure in their life. Students must first develop a minimum of three layout design sketches that communicate two different layout ideas for their lower thirds graphic. The completed Photoshop graphic must include all four graphic elements; shapes, image, text and logo. In addition, a colour scheme for the graphic will be created. Remember, colours must complement not compete with all graphic elements and background image.
Part 2 - After Effects
In After Effects, students will animate the completed Lower Thirds TV graphic from Part 1. Students are required to animate each element of the graphic using the lessons, tools and techniques taught in class.
Requirements
Part 1 - Photoshop Graphic
Alignment of elements and organization use of space on the page - Leads the eye on the graphic
Proximity of elements
Contrast - Scale, colour
Colour Harmony - Create a colour scheme that supports the overall graphic
Hard Copy Submission to Teacher:
Work Submission to D2l Assignment Inbox
Part 1 - Photoshop Graphic
In Photoshop, students will create a static graphic for high definition television based on the lessons, tools and techniques taught in class. Students will create a lower thirds television graphic based on an iconic inspirational figure in their life. Students must first develop a minimum of three layout design sketches that communicate two different layout ideas for their lower thirds graphic. The completed Photoshop graphic must include all four graphic elements; shapes, image, text and logo. In addition, a colour scheme for the graphic will be created. Remember, colours must complement not compete with all graphic elements and background image.
Part 2 - After Effects
In After Effects, students will animate the completed Lower Thirds TV graphic from Part 1. Students are required to animate each element of the graphic using the lessons, tools and techniques taught in class.
Requirements
Part 1 - Photoshop Graphic
- 2 layout Lower third design sketches developed to communicate different lower thirds design layouts
- Includes “Title Safe and Safe Action Overlay” layer (video actions)
- Includes all four graphic elements as follows:
- Main image of inspirational person must follow the “Rule of Thirds” and favour the left vertical line
- Must cut out your main image or logo from background
- Downloaded images must be high quality (minimum of 1920 x 1080 pixels)
- 1 logo image
- 3 shapes minimum
- Must use a line - line tool
- 2 lines of text minimum - 2 line lower third with relevant information
- Typography (font style and size) must complement the graphic elements and the chosen person of inspiration
- Demonstrate alignment Principles of Design:
Alignment of elements and organization use of space on the page - Leads the eye on the graphic
Proximity of elements
Contrast - Scale, colour
Colour Harmony - Create a colour scheme that supports the overall graphic
- Overall Design Objective
- All graphic elements work well together as complete design - there is unity throughout your design
- Downloaded images must not include any graphic elements (ie: shapes, text, or logos)
- All layers must be given a name that identifies the layer content appropriately
Hard Copy Submission to Teacher:
- 2 layout design sketches of lower thirds graphic ideas
Work Submission to D2l Assignment Inbox
After Effect Tutorials
Importing Photoshop Files into After Effects
Watch this tutorial courtesy of Mahalodotcom
Importing Photoshop Files into After Effects
Watch this tutorial courtesy of Mahalodotcom
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Animating Photoshop Files in After Effects
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EC Abrahams
He is an excellent resource on Youtube to learn a wide variety of visual effects. His tutorials tend to be for people who already have a basic knowledge of After Effects. Check him out online.
He is an excellent resource on Youtube to learn a wide variety of visual effects. His tutorials tend to be for people who already have a basic knowledge of After Effects. Check him out online.